
3. GrubHub Service Ad

Redesigned Grubhub companies' character design and illustrations for social mediaposts, banners, and apps. The main goal for this project was to use an existing companyto seek what they were doing well within the company and push what was missing. Afteranalyzing the company's overall ideals, and the image I used the same color scheme theypreviously had but modified and created a new character to be their new image. Aftercountless sketches and processes, this project came together with a new image thatstands on the same roots but is adapted into a more modern and assertive company.
Initial Sketches
Color Comps
Linework
WIPs
Mockups